Facebook & Instagram advertising
I’m Michael McDonald, and I run Moonshot Media. I run Facebook and Instagram ads for two kinds of businesses: local shops and services that do good work but are hard to find online, and online brands whose ads aren’t running — or aren’t returning what they should. The ad budget comes out of my pocket — starting with $50 of my own money. You pay nothing: no ad spend, no setup fee, no retainer. My only income is 10% of the profit the ads produce, charged only when they produce it. You keep the other 90% — and if the ads don’t profit, you’ve lost nothing. I eat the ad cost.
Hey — welcome aboard. This’ll be fun.
people open Facebook, Instagram, WhatsApp, or Messenger every day (Meta, Q2 2026).
Why Meta, and not somewhere else? I run ads on Meta because that’s where the audience is. No billboard or flyer reaches your customers as often, or lets you target the people most likely to buy as precisely. Reach at this scale is what makes the economics of advertising work for a small business — and it’s why I do this on Meta instead of anywhere else.
Your next customer is on one of these apps today. The question is whether they see you, or a competitor.
How it works
We look at your business, your area, and who your best customer is. I’ll tell you plainly whether ads make sense for you, and what a realistic first test looks like. There’s nothing to pay to find out: I put up the ad budget — you put up $0.
15 minutes · FreeOffer, ad copy, images, and targeting — around your service area if you’re local, or wherever your buyers are if you sell online — plus a simple way for customers to reach you or buy. You approve everything before I spend a dollar of my money. Then we launch.
You approve everythingJobs and orders come in, we track what the ads produced, and only then do I take 10% of that profit. You keep 90%.
I get paid lastThe math
Move the sliders to numbers close to your business. This is an illustration, not a promise — it shows how the 90/10 split works. If you sell online rather than book jobs, read “leads” as store visits, “close rate” as your conversion rate, and “job value” as average order value.
*Illustration only, using the numbers you entered. In a real engagement we define “profit” together up front — in writing — so there are no surprises. The ad spend is my money, not yours: your cost is $0 either way, and if ad profit is $0, my fee is $0.
Who it’s for
Local shops that run on word-of-mouth, and online brands that run on Instagram. Different businesses, same problem: the customers are out there, and the ads aren’t reaching them yet.
Not sure which side you’re on? That’s what the free 15-min look is for. I’ll tell you if it’s not a fit.
What I do
A clear offer for your best service or product, aimed at customers in your service area — or at buyers wherever you sell online. Not the whole internet; the people who buy.
Headlines, copy, and images written to sound like your business, for Facebook and Instagram — and approved by you before anything runs.
A simple path from “interested” to a job or an order: click-to-call, message, or a short form for local shops — straight to your product page for online brands.
Plain-English updates: spend, leads or orders, revenue, and profit. The 10% is never a mystery — it’s math we can both see.
FAQ
We agree on it in writing before we launch: revenue from jobs that came from the ads, minus your job costs and the ad spend (which comes out of my pocket). Only that leftover profit is split 90/10. No profit from the ads means no fee to me. No vague definitions, no surprises.
Nothing. Your cost is $0 — no ad spend, no setup fee, no monthly retainer. I fund the ads myself, starting with $50 of my own money. My only income is 10% of the profit the ads produce, and only when they produce it — the other 90% is yours.
Then I don’t get paid, and you’re out nothing — the ad spend was my money, so I eat the cost. We’ll know quickly from the first test whether there’s something to scale, and I won’t keep spending my own money on an ad that isn’t producing.
No. We start with a test, prove it in the numbers, and continue only while it’s making you money. The terms go in a simple written agreement so expectations are clear on both sides.
No — that describes most of the local businesses I talk to. We can run ads to your Facebook page, phone number, or a simple lead form while you have no website at all. A website helps later; it isn’t required to start getting calls.
Yes — that’s the second half of what I do. If you have an Instagram audience and a store, the deal is identical: you pay nothing, I fund the ads, and I take 10% of the ad-attributable profit only when the ads produce it — you keep 90%. We define “profit” together in writing first — revenue from ad-driven orders, minus product costs and ad spend. You don’t need to be nearby; everything runs over DM and short calls.
Maybe you shouldn’t — if your ads are clearly profitable and tracked, keep going. But if you’re spending without knowing exactly which profit the ads created, that’s the gap I work in: every dollar tracked to orders, profit defined up front, and my pay tied to the result instead of a retainer you owe either way.
The one condition
My work is free until it’s profitable — and the ads are on me too: I’m putting up my own money, starting with $50, so I only work with owners who’ll give me 15 minutes. I don’t take on everyone. There’s no application fee and no retainer standing between us. The only requirement is 15 minutes of your time.
Sit with me for 15 minutes and look at your business directly — where your jobs actually come from, what one is worth, and whether you could handle more of them. No pitch deck, no pressure. Just your real numbers, looked at honestly.
If you can’t spare 15 minutes for your own business, we’re not a fit — and that’s fine. If you can, the work starts free, the ads run on my money, and it all stays at $0 to you until it makes you money. That’s the whole gate.
Run by Michael McDonald
I started Moonshot Media after meeting owner after owner who was booked solid on referrals — very good at the work — and invisible to the next customer searching on their phone. I saw the same thing online: brands with real followings and good products, leaving sales on the table because their ads weren’t running, or weren’t tracked. Most agencies want a retainer before they’ve proven anything. I’d rather prove it first and earn 10% of the result.
When you book the free look, you talk to me — not a salesperson. I’m building this one client at a time.
Step 1 of 2 — Your details
Four short answers — about a minute. Then you send them straight to Michael’s inbox — or pick another channel. You choose; nothing leaves this page until you tap send.
Step 2 of 2 — Send it
Nice — you’re one step away. Your answers are ready Send them straight to Michael’s inbox:
Hmm — that didn’t go through. No problem: use one of the channels below instead — your message is already written for you there.
You’re in! Michael reads every one of these personally.
Prefer to send it yourself? Use one of these instead:
Contact
Email, Instagram, or Facebook — whichever is easiest for you. It’s me on the other end.
On a phone, the bottom bar does the same job — Home, How, Math, FAQ, and Book are always one tap away.